Loretta and Karla are two best friends from childhood and young mothers who wanted to bring a life-long dream come true. Always into fashion and looking for unique items to use themselves, they came together to create lorek, using it as a creative outlet. The duo had a vision and were grounded in the idea of going in search of accessories and creating a curated collection of goods that elevate your look.

Loretta and Karla are the perfect combo of “same but different” in their style. They believe that classic can meet modern and delicate can meet edgy.

They are inspired by travel, their roots, the ocean and their favorite part of the day “the golden hour.”

lorek is about lifestyle, curated and unique high quality pieces to share with others. We are fun, modern and fashion-forward women.